Client

RUEGER Plastic Surgery

Plastic & aesthetic surgery practice · Darmstadt

For Dr. Daniel Rüger of RUEGER Plastic Surgery in Darmstadt, a good result starts with trust, not a scalpel. He takes real time to sit down with each patient, understand what they actually want, and figure out what's realistic — his goal was never to change who you are, just to bring out a more confident, natural version of it. With years of surgical experience and training from around the world behind him, he brings a modern approach to plastic and aesthetic surgery without cutting corners on precision, safety, or genuine patient care.

SSUITE is a growth partner for businesses in Darmstadt — see how we can help yours.

What we do for them

• Web & Design
• SEO
• GEO
• Digital Marketing

The new website at a glance

SSUITE planned, designed and built rueger-plastic-surgery.com for Dr. Rüger's practice and has looked after its SEO, GEO and digital marketing ever since. The aim: patients from Darmstadt and the Rhine-Main region should find factual information about each treatment – in Google search as well as in AI assistants like ChatGPT or Perplexity.

What we built

• Dedicated pages for more than 30 treatments, each with the procedure and frequently asked questions
• Pre-rendered pages: every page is served as finished HTML, so Google and AI crawlers read the full content immediately
• Structured data (Schema.org) for the doctor, the practice, treatments, FAQs and breadcrumbs
• AI visibility: an llms.txt file and a robots.txt that explicitly allows AI search crawlers
• Privacy: Google Analytics only loads after consent, Spotify and Instagram content only after a click (two-click solution)
• A contact form that asks for consent to process health data under Art. 9 GDPR
• Copy revised for the German law on advertising for medical treatments (HWG) – no promises of results, no superlatives

Why this matters for medical practices

Medical practices in Germany face extra rules online: advertising for medical treatments is regulated by the Heilmittelwerbegesetz (HWG, the German law on advertising for medical treatments) and the medical professional code, and health data is specially protected under the GDPR. Copy, ads and forms therefore have to stay factual – no promises of results, no superlatives, and properly collected consent.

More on these services: web design · SEO & GEO.